How to reap the benefits of digital marketing for small businesses?
Technology has changed the way business-to-business (b2b) contact is handled and digital marketing has been effective in delivering benefits of selling the products especially for small businesses.
It is important to make sure that you connect with consumers in the way they have requested and certainly any company can use digital marketing for their business.
Digital ads can be a cheap replacement for costly advertisement alternatives such as radio, newspapers, and magazines.
A well-organized online marketing plan lets you get into real-time contact with your customers
In addition, the traditional marketing approach does not allow you to interact directly with your customer particularly when they search for their favorite products online.
Think just how easily you will get your crowd to think about your brand through newsletters, blogs, and social networking sites.
You can only keep monitoring and calculating where your leads and site visitors come from by using digital advertisement metrics.
The analytical data will provide you with a proper metrics report and help you to find out just how easily you get a healthy return on investment because of online marketing.
Here are 6 digital marketing strategies to implement
1. Website
Nonetheless, evolving patterns means that you have to change your set-it-and-forget-it approach to your web.
Websites of today need nurturing and make sure it showcases your expertise while providing solutions to potential clients.
Your business website should be an industrial tool with an insightful and enjoyable interface that attracts consumers and rewards them.
This helps you to access the details you need quickly as well as to provide you with a platform that gathers data from sales leaders.
A b2b website needs to be:
- Well suited to your target audience
- Be mobile responsive
- Showcasing up-to-date testimonials
- All the social media accounts are highlighted
- Provide knowledge valuable to the industry
- Be reviewed on a regular basis and revised
- Have clear calls to action
2. SEO content
New visitors can not locate your site unless they are searching for your company name.
You cannot grow your business without visitors and it becomes important for business to optimize your website with the right keywords and content
Creating a blog on your website contributes to developing SEO and setting you up as a pioneer in your industry.
Using inbound cycle in attracting, engaging and delighting your customers with your expertise gives your own customers a world of information thus helping you attract new customers to your page.
Video is also a huge component of content to reach the audience and even educate them.
People respond positively to video because it puts a face to your brand.
Other forms of content include infographics, e-books, white papers, and case studies.
3. Integration
Today’s savvy customers are still reacting to outbound marketing campaigns when used intelligently, matched with inbound content and backed by an analysis of quality data.
Integrating the online and offline marketing activities is a must to work smoothly with an emphasis on outstanding customer service for them.
Making sure the channel to reach your business is always available provides the offline support people still need.
This can work by directing people to your website, social media through offline means and landing pages are an excellent resource for measuring the success of offline promotions.
4. Social media
Social media isn’t going anywhere with new platforms catering to new niches.
We recognize that it is tempting to avoid using social media as part of your b2b digital marketing strategy because it can be resource intensive.
Also, strong marketing skills are needed to ensure that you are connected with visitors.
One of the best ways of using social media is to manipulate the content of your blog with posts that direct visitors to useful information.
This offers valuable information to visitors while also assisting with the activities of your SEO while promoting all your social media channels.
Efficient social media use includes:
- Tips from industry and news
- Pain Point Solutions
- Updates to your goods and services
- Happy consumer tales
- Links to case studies and white papers
- Links to videos made by your organization
5. Campaigns via pay-per-click (PPC)
We want to enjoy the benefits of organic traffic, but if your company is not currently getting the results you want, PPC campaigns are an excellent choice, paying for ad clicks to match your needs with ease of budgeting.
Try using a pay-per-click program in your digital marketing activities, if your budget allows to enjoy potential benefits.
Some platforms will also charge you for engagement or impressions, and provide excellent segmentation to raise awareness of your target audience driving lead generations.
6. Target audience
The ability to identify target audiences with greater specificity means that you can invest in strategies that are much more successful.
For search engines and social media channels, such strategies may change over time through the use of data analytics to identify marketing efficacy and areas of improvement.
Strategy for digital marketing
The easiest way to start your strategy is to list all the websites, blogs, and social media pages that you own.
If you have access to analytics, look for successful assets that have helped to generate or close sales leaders.
Look at the assets that received the most visits, clicks, or shares if you haven’t followed up with this type of research.
That will give insights into what has worked well for you.
Next, find out where you can build on your assets like more posts of social media or try out a PPC campaign.
Consider your budget and decide where you want to invest money and refer to your analytics to see the best ROI.
Once you have determined that your company needs to use the digital marketing tactics, create a content calendar, so you have a plan in place.
What are some other digital marketing tools and strategies you have use? Tell us about them in the comments below.
3 Good Media is a content creation agency transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.
