Content Marketing Taps Into The First Two Stages Of The Buying Process By Raising Awareness Of Solutions And Educating Consumers About A Product They May Have Never Considered Before.
Content That Educates The Customer And Stands Out From Competitors Is Crucial In This Initial Phase And This Is Where Interactive Content Made All The Differences.
Since Customers Are Already One Third Of The Way Through Their Journey Before They Even Make Contact.
The Further Online The Buyer’s Journey Goes, The Greater The Responsibility Is For Marketing To Create Effective Content That Supports That Journey.
By The Time Customer Contact To Inquire, They Are Already Ready To Make A Purchase And No High Pressure Sales Tactics Is Needed, It’s Merely A Matter Of Working Out Details, Signing An Agreement, And Getting Started.
The Trust That Usually Needs To Be Built Up During An Extensive Sales Cycle Has Already Been Created Before We Know The Potential Client Exists.
Content Marketing Also Provides Additional Benefits To Supporting Other Digital Marketing Channels.
It Provides Additional Content For Social Media Marketing To Singapore And Contributes To SEO Efforts By Generating Natural Inbound Links And Building Up Good Content On Your Website That Gets Found In Search Engines.
In Fact, For Many Companies The Bulk Of Their SEO Efforts Should Be Focused On Content Marketing.