Your Digital Presence Is About To Take Off
Omnichannel Marketing In Singapore
The Sky's The Limit
What is omnichannel marketing?
Presently, traditional business models and marketing are shifting towards the omnichannel consumer age.
Gradually noticed the change in consumer habits and expectations?
Also, consumers use several purchase channels and expect a consistent experience in each.
In brief, businesses are using data to know who the customer exactly is, why they buy and how to reach them.
Therefore, omnichannel retailing is a sales and marketing approach to give consumers an integrated shopping experience.
As a result, consumers can visit the shop, buy online or over the phone. Coupled with purchase experience is to be found both online and offline.
Thereby clever consumers are free to engage with different channels before buying.
Omnichannel retailing & marketing
Every business needs a little kickstart
The idea in omnichannel retailing is every customer interaction changes their overall experience of businesses product and brand.
Coupled with the Harvard Business Review, 46,000 shoppers reviews to gauge what impact omnichannel retailing had on their experience.
Conversely, the findings showed that customers enjoyed the omnichannel experience in different touchpoints.
Not only did shoppers compare prices or download a coupon, but they were also keen users of in-store.
In addition to companies with omnichannel retailing, businesses retain an average of 89% of their customers.
Overall, creating a more seamless transition from different channels helps to engage the majority of customers.
Seamless Channel Transition
Benefits of omnichannel marketing
Above all, businesses should not just be waiting for consumers either at the physical shop or online shop.
For example, the pandemic experience, consumers are turning to online purchase for ease that hurts retail shops lacking this channel.
Likewise, online shops without physical retail are unable to compete and provide a superior integrated experience.
Make Every Touchpoint Shoppable
We'd love to share our knowledge and experience
Therefore only with integrated channels, businesses serve to understand consumer behaviour and prepare a personalized customer journey.
As a result, businesses with the data have customers who are fully satisfied with the shopping experience at every touchpoint.
Stay Connected
Now, consumers can buy a ticket, search from mobile, scan QR, and explore customized content before even setting foot in the shop.
In particular, online marketplaces and physical retail creating an experience that flows naturally both ways.
As a result, online to offline (O2O), consumers can now order products directly online and pick them up at local stores.
Think Ahead
Above all to omnichannel retailing is making every touchpoint shoppable and include eCommerce websites and online marketplace.
Hence every time consumers have an experience with the business is the opportunity to make sales.
We Solve Real Problems
what can omnichannel marketing do for you?
To begin with our origin, 3 Good Media is a Singapore creative design agency specializing in content marketing services. In addition to our focus is the consumer to business transformation. Eventually, to deliver an offline to online customer-centric omnichannel marketing solution.
In brief, we started small and Agile as a creative design agency. Finally, forming a hybrid unit with Go Hawkers for an omnichannel retailing solution at a transparent price.
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