FAQ page to help clarify marketing questions in Singapore
What is this FAQ page
By all means, we have built a FAQ page to help clarify some content marketing and SEO questions.
Thus, here’s a FAQ page to help with the most asked basic questions for beginners, experts & customers.
Even more so, check our blog or connect with us because we love to share our knowledge and experience.
What is content creation?
Conversely, business content creation can exist in various formats like writing, infographic to video and live-streaming.
What does SEO stand for?
In short, SEO or Search Engine Optimization refers to improving the website for search engines.
As a result, to get a website to rank higher in the search engine results pages, SERPs.
With this intention to boost organic (free) traffic to the website.
What types of businesses can content marketing help?
In short, small and large companies use content marketing to their benefit in virtually every industry.
Also, content marketing helps reach the target audience, from the big consumer brands and retail stores to tech firms and service-oriented businesses.
Above all, business to consumer (B2C) and business to business (B2B) companies can develop effective marketing strategies for their content.
In brief, the strategies and priorities differ between B2B and B2C companies.
However, this does not make content marketing any less effective.
What is content marketing?
In brief, content marketing focuses on creating effective and informative content for your target audience.
Likewise, which typically comprises both current and prospective clients.
Additionally, to use a mixture of different formats of content for marketing campaigns.
Furthermore, to test what resonates with customers.
Also, it focuses on bringing value to the reader while positioning the company as a supportive, competent or trustworthy partner.
Not only to improve the sales of products but also, content marketing is not advertising and spammy.
Can content marketing generate leads for my business?
In brief, content marketing is a long term strategy to generate content to engage with audiences and brand building.
Although most brands deliver free content, including blog posts, articles and videos, they also produce high-level content to act as lead magnets, such as white papers, case studies and eBooks.
Moreover, it will allow readers to opt into a mailing list before having access to the material at a high level.
Then, as leads discover and connect with other marketing activities on content, they will move from potential to current customers.
What type of content should my business create?
Although the right mix of content differs from business to business, most brands find a couple of styles important.
In contrast, blog posts and articles aim to max out at 1,000 words.
Coupled with case reports and eBooks usually contain original industry-related analysis.
Generally speaking, infographics and videos explain and illustrate concepts that cannot convey via text.
Above all, the business can include one, two or all types of content in the plan, depending on brand goals.
Eventually, readers come to understand how and why to use your product or service.
How can you measure the results of content marketing?
In short, evaluating the return on investment (ROI) is critical.
Generally, the metrics to report depends on the priorities for the business objectives.
For example, if you want to raise awareness about the brand, you might track website traffic, bounce rate, or social shares.
What is on-page SEO?
In brief, on-page SEO refers to techniques used on a search engine website to rank higher.
On-page SEO contains content and a page’s HTML source code (image, keyword, schema markup, and more), but not external links and other external signals.
Where do I start my SEO strategy?
What are the improvements before?
If the response is nothing, start with an audit of the website.
In brief, this will help to identify and rectify any broken links.
Also, to ensure all meta tags and page load speed are in order.
Additionally, Google Search Console is a great tool to diagnose the speed and usability of the web.
Get cracking on keyword research once current pages are in order, and start putting out some content.
What are SEO backlinks?
Think about it this way: there are two items on the internet — content and links between content.
When search engines first began indexing web pages, they needed a way to assess which pages were most important to queries — a ranking system.
As a result, backlinks from one site to another reflect a vote of confidence.
Therefore, the more qualitative backlinks the page receives, the more successful it is to hit a high ranking.
How can content marketing benefit my business?
Consequently, the advantages of content marketing are that it serves many purposes.
For instance, the business wants to improve the branding.
In short, content marketing can achieve this in many different ways.
Additionally, depending on the priorities and the type of content the customer wants.
Firstly, content marketing will increase brand awareness and if there is an educational aspect to the products.
Next, to increase customer loyalty for consumers getting to know the value it offers through high-quality content.
Additionally, to improve web site traffic and drive sales to expand the brand base.
What are common content marketing mistakes?
Generally, a frequent content marketing mistake for most companies is jumping in without a cohesive plan.
Likewise any marketing, businesses need a strategy to get the results from content marketing.
In reality, starting a blog and creating regular posts could not help to achieve the goals without knowing how to get there.
Conversely, the business needs a content marketing strategy.
As a start to understanding who the target audience is and what kind of content customers wants.
Therefore, create customer personas to know the target market and create content that will resonate.
How much content should the business produce?
Likewise, the frequency and form of content depend upon the particular brand.
For example, a lifestyle brand could benefit from the regular creation and distribution of brief snippets of content.
On the contrary, others could derive more value by producing long-form content once a week or twice a month.
However, no matter what form of frequency works best for your company, aim for a consistent timetable.
Even more so, a daily schedule will increase constant productivity and make sure audiences anticipates the content.
Is content marketing the same as social media marketing?
Similarly, but no, these two marketing divisions aren’t the same.
Even more so, businesses combine their marketing strategies for content and social media marketing.
Comparatively, this integration helps marketers ensure their marketing strategies are aligned.
For instance, content marketing involves written, visual, and video material for the web or other areas.
On the other hand, social media marketing exists solely on social platforms such as Facebook and Instagram.
Accordingly, social media marketers are building their editorial calendars around sharing links.
Eventually, this activity can drive views and interest in content produced by their brands.
When will we see the results of content marketing?
In brief, content marketing is a long-term strategy and should not be considered a short-term endeavour.
Although in the first few months of implementing the plan, there will be more social shares and new leads.
However, the ultimate targets will be the long-term.
In this case, consider it an advantage to use to create loyalty and generate leads.
Eventually, to drive sales well into the future, as the content will provide value for many years to come.
Which is better, SEO or Pay Per Click (PPC)?
Equally important, for digital performance, both SEO and PPC (pay-per-click) are essential.
Together with SEO, creating the website domain authority, organic brand affinity and online presence.
Also, with PPC, creating the initial awareness and traffic for potential prospects to become customers.
What is keyword research?
In short, keyword research is to find keywords for business to customize the current website.
Consequently, the published pages will show up for people’s queries in search engine results.
Will blogging help SEO?
Definitely! Likewise, any piece of new content produced is another opportunity to rank for a business-related target keyword.
Therefore, the more high-quality blogs produced, the wider the net of organic search results to cast through your industry.
We Solve Real Problems
FAQ page to help clarify marketing questions
To begin with our origin, 3 Good Media is a Singapore creative design agency specializing in content marketing services. In addition to our focus is the consumer to business transformation. Eventually, to deliver an offline to online customer-centric omnichannel marketing solution.
In brief, we started small and Agile as a creative design agency. Finally, forming a hybrid unit with Go Hawkers for an omnichannel retailing solution at a transparent price.
Gradually consumers trend are growing for live video, and most social platforms have professional live streaming options.
Equally important, show customers how products work in action with videos and provide a more compelling experience.
In reality, stuffing your articles with lots of keywords won't make the website rank on the first page anymore.