The complete guide to Out of Home Advertising (updated 2021)


Table of Contents

Is online advertising the only marketing platform in the market today?

Of course not, and here is why you need to know about out of home advertising and decide for yourself.

The technology platform from Google and Facebook have been the leading choice of online advertising. However, for offline advertising, these tech giants have always included out of home advertising in their marketing strategy.

Why use offline when everybody is online today? The explanation is simple because out of home advertising is efficient when you want your message to stand out.

Until 2020, the increased use of ad blockers has been reducing online advertising exposure to 50%. Similarly, If you have been running online ads, you should have noticed the increasing cost and competition is brutal.


What is digital out of home advertising?

Although out of home may be the oldest advertising method, it is going digital.

The out of home (OOH) advertising is any visual billboards that you can see every day once you step outside your house. If you start to recall, you will see these ads on your travel to work until you reach home.

The out of home in Singapore is upgrading to digital screens, although not reaching the 3D level yet. Also, the major brands are making extensive use of OOH in their advertising.

These digital outdoor ads in Singapore can be large LED displays, digital kiosks, airports, shopping malls and public transports.

Digital Out of Home (DOOH) advertising is one of the fastest-growing types of immersive digital advertisement. It uses digital displays and digital screens as out-of-home (OOH) media ads and promotions.


The benefits of out of home advertising

This digital outdoor advertising is linking to social media and mobile technologies with Omni channels. The offline to online (O2O) consumer experience enhances to boost sales and brand recognition.

This benefit is stimulating more online engagement per ad spends than any other offline channel and with these advantages.

  • The guaranteed audience for your advertisements
  • Fast time-to-market for your sales & marketing plan
  • All in one-stop advertising solution with flexible locations
  • Customize into every budget for advertising and marketing

For advertisers, having direct communication with customers is a great selling opportunity. In addition, it offers a quick and easy way for all businesses to accelerate and expand their sales revenue.


How to start using out of home advertising?

Start by contacting the agency to ask for the rate card and locations.  After that, you can select the design models to choose from to pick, book and pay for advertising space.

Reaching Singapore affluent consumers does not need to spend hundreds of thousands of dollars on digital advertising. Reach the right audience and generate an incredible return on investment. Manage your ads with flexibility for changing content, dates and locations of campaigns

If you are looking for affluent audiences with greater spending power, you can check out the condo network. The condo network has expanded region with improved digital signage infrastructure. Tap your campaigns into a digital out of home advertising smart network.


What is the Condo network?

The condo network is an out of home advertising solution targeting affluent audiences in Singapore. You can showcase your products and service in their everyday life. Simply by connecting with a lift media advertising solution that links brands to audiences.

  • Drive footfall
  • Drive purchases
  • Premium branding
  • Reach mass audiences

Build your brand into private condominiums with thousands of households and be present where it matters. Find out more about the condo network.

Do you notice the changes in the ways you used to shop? What is some other Singapore advertising you have seen and like? Do share them with us in the comments below.

3 Good Media is a creative design agency transforming C2B. We deliver an O2O customer-centric Omnichannel marketing solution. Learn more about our F&B clients.

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